Ad Metrics Calculator
Compute CPM, CPC, CTR, CVR and CPA from campaign data.
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Ad Metrics
Enter Spend, Impressions, Clicks, Conversions and View metrics update instantly.
CPM
Cost per 1,000 impressions
CPC
Cost per click
CTR
Click-through rate
CVR
Conversion rate
CPA
Cost per acquisition
How These Metrics Are Calculated
CPM = (Spend ÷ Impressions) × 1000 — Cost per 1,000 impressions.
CPC = Spend ÷ Clicks — Cost per click.
CTR = (Clicks ÷ Impressions) × 100 — Click-through rate.
CVR = (Conversions ÷ Clicks) × 100 — Conversion rate.
CPA = Spend ÷ Conversions — Cost per acquisition.
Real-World Example
Example inputs: Spend $5,000, Impressions 500,000, Clicks 7,500, Conversions 150. This yields CPM $10.00, CPC $0.67, CTR 1.50%, CVR 2.00%, CPA $33.33.
Industry Benchmarks (Meta Ads)
Benchmarks vary by targeting, creative quality, seasonality, and competition.
| Industry | Avg CPM | Avg CPC | Avg CTR |
|---|---|---|---|
| Fashion & Apparel | $8-15 | $0.50-1.50 | 1.0-2.0% |
| Beauty & Skincare | $10-20 | $0.80-2.00 | 1.2-2.5% |
| Health & Wellness | $12-25 | $1.00-3.00 | 0.8-1.8% |
| Home & Garden | $7-15 | $0.60-1.50 | 1.0-2.2% |
| Food & Beverage | $6-12 | $0.40-1.00 | 1.5-3.0% |